[PGDMM] POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT


MS-06 MARKETING FOR MANAGERS

Block-1 Marketing and its ApplicationsUnit 1Unit 2Unit 3
Block-2 Marketing Planning and OrganisationUnit 4Unit 5Unit 6Unit 7
Block-3 Understanding ConsumersUnit 8Unit 9Unit 10
Block-4 Product ManagementUnit 11Unit 12Unit 13
Block-5 Pricing and Promotion StrategyUnit 14Unit 15Unit 16Unit 17
Block-6 Distribution and Public PolicyUnit 18Unit 19Unit 20Unit 21Unit 22

MS-62 SALES MANAGEMENT

Block-1 Sales Management FunctionsUnit 1Unit 2Unit 3Unit 4
Block-2 Selling SkillsUnit 1Unit 2Unit 3Unit 4
Block-3 Sales Force ManagementUnit 1Unit 2Unit 3Unit 4
Block-4 Planning and Control of the Sales EffortUnit 1Unit 2Unit 3Unit 4
Block-5 Case StudiesUnit 1Unit 2Unit 3Unit 4Unit 5 

MS-63 PRODUCT MANAGEMENT

Block-1 Product Management- IntroductionUnit 1Unit 2Unit 3
Block-2 Managing Products-1Unit 1Unit 2Unit 3Unit 4
Block-3 Branding and Packaging DecisionsUnit 1Unit 2Unit 3Unit 4
Block-4 New Product DevelopmentUnit 1Unit 2Unit 3Unit 4
Block-5 Implementing New Product DecisionUnit 1Unit 2Unit 3Unit 4

MS-64 INTERNATIONAL MARKETING

Block-1 International Marketing: An IntroductionUnit 1Unit 2Unit 3
Block-2 Environment of International BusinessUnit 1Unit 2Unit 3
Block-3 Policy framework and Procedural AspectsUnit 1Unit 2Unit 3Unit 4
Block-4 International Marketing MixUnit 1Unit 2Unit 3Unit 4
Block-5 International Marketing PlanningUnit 1Unit 2Unit 3

MS-65 MARKETING OF SERVICES

Block-1 Services Marketing – An IntroductionUnit 1Unit 2Unit 3Unit 4Unit 5
Block-2 Services Marketing MixUnit 1Unit 2Unit 3
Block-3 Strategic IssuesUnit 1Unit 2Unit 3Unit 4
Block-4 Sectoral Applications-IUnit 1Unit 2Unit 3Unit 4
Block-5 Sectoral Applications-IIUnit 1Unit 2Unit 3Unit 4Unit 5

MS-66 MARKETING RESEARCH

Block-1 Marketing Research Concepts and DesignUnit 1Unit 2Unit 3Unit 4Unit 5
Block-2 Data CollectionUnit 1Unit 2Unit 3Unit 4
Block-3 Data Processing and AnalysisUnit 1Unit 2Unit 3Unit 4
Block-4 Multivariate AnalysisUnit 1Unit 2Unit 3Unit 4

MS-68 MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING

Block-1 Marketing Communication and Advertising–Basic ConceptsUnit 1Unit 2Unit 3
Block-2 Advertising Campaign Planning and ExecutionUnit 1Unit 2Unit 3Unit 4Unit 5
Block-3 Media Planning ConceptsUnit 1Unit 2Unit 3
Block-4 Marketing Communication FormUnit 1Unit 2Unit 3Unit 4
Block-5 Strategies for Advertising AgenciesUnit 1Unit 2Unit 3Unit 4
Block-6 Case StudiesUnit 1Unit 2Unit 3Unit 4Unit 5

MS-611 RURAL MARKETING

Block-1 Rural Markets–An OverviewUnit 1Unit 2Unit 3Unit 4
Block-2 Understanding the Rural ConsumerUnit 1Unit 2Unit 3
Block-3 Product and Pricing Decisions for the Rural MarketsUnit 1Unit 2Unit 3Unit 4
Block-4 Managing the PromotionUnit 1Unit 2Unit 3
Block-5 Accessing Rural MarketsUnit 1Unit 2Unit 3Unit 4
Block-6 Understanding Rural Marketing Process–Case StudiesUnit 1Unit 2Unit 3Unit 4

MS-612 RETAIL MANAGEMENT

Block-1 An Overview of Retailing EnvironmentUnit 1Unit 2Unit 3Unit 4Unit 5
Block-2 Retail Planning and DevelopmentUnit 1Unit 2Unit 3Unit 4Unit 5
Block-3 Retail MixUnit 1Unit 2Unit 3Unit 4
Block-4 Retail OperationsUnit 1Unit 2Unit 3Unit 4Unit 5
Block-5 Issues Impacting Retail Business in IndiaUnit 1Unit 2Unit 3Unit 4

MS-61 CONSUMER BEHAVIOUR

Block-1 Consumer Behaviour – Issues and ConceptsUnit 1Unit 2Unit 3
Block-2 Individual Influences on Buying BehaviourUnit 4Unit 5Unit 6Unit 7Unit 8
Block-3 Group Influences on Consumer behaviourUnit 9Unit 10Unit 11
Block-4 The Buying ProcessUnit 12Unit 13Unit 14Unit 15
Block-5 Modilling buyer BehaviourUnit 16Unit 17Unit 18

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