| Block-1 Marketing and its Applications | Unit 1 | Unit 2 | Unit 3 | – | – |
| Block-2 Marketing Planning and Organisation | Unit 4 | Unit 5 | Unit 6 | Unit 7 | – |
| Block-3 Understanding Consumers | Unit 8 | Unit 9 | Unit 10 | – | – |
| Block-4 Product Management | Unit 11 | Unit 12 | Unit 13 | – | – |
| Block-5 Pricing and Promotion Strategy | Unit 14 | Unit 15 | Unit 16 | Unit 17 | – |
| Block-6 Distribution and Public Policy | Unit 18 | Unit 19 | Unit 20 | Unit 21 | Unit 22 |