IBO-2 INTERNATIONAL MARKETING MANAGEMENT


Block-1 Introduction to International MarketingUnit 1Unit 2Unit 3
Block-2 International Market Selection and EntryUnit 1Unit 2Unit 3
Block-3 International Product and Pricing DecisionsUnit 1Unit 2Unit 3
Block-4 International Distribution and PromotionUnit 1Unit 2Unit 3Unit 4
Block-5 Managing International Marketing OperationsUnit 1Unit 2Unit 3
Block-6 International Marketing ResearchUnit 1Unit 2Unit 3

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